Hauv ntiaj teb ntawm kev tsim cov moos zoo nkauj, lub moos tsis yog tsuas yog ib qho cuab yeej los qhia lub sijhawm xwb; nws yog ib qho txuj ci tseem ceeb ntawm kev tsim kho, kev kos duab, thiab keeb kwm. Rau cov neeg sau, cov khw muag khoom, thiab cov neeg saib xyuas hom, kev nthuav qhia cov khoom zoo nkauj no hauv txoj kev uas hwm lawv cov khoom siv tes ua tau yog qhov tseem ceeb ntev los lawm. Qhov kev thov no tau ua rau muaj kev hloov pauv tseem ceeb hauv kev lag luam tseem ceeb ntawm cov chaw tso saib moos, nrog rau cov chaw tsim khoom tam sim no sib xyaw cov khoom siv zoo tshaj plaws, cov thev naus laus zis tshiab, thiab kev tsim qauv tshwj xeeb los txhais dua li cas cov moos zoo nkauj tau nthuav tawm rau lub ntiaj teb. Xyoo 2024, kev lag luam thoob ntiaj teb ntawm kev tso saib moos, muaj nqis $ 1.2 billion raws li Horology Accessories Industry Report (HAIR), tau npaj rau kev loj hlob 7.8% txhua xyoo, tsav los ntawm kev rov qab los ntawm kev muag khoom kim heev hauv khw thiab kev lag luam ntawm cov neeg sau khoom rau cov moos qub thiab cov sijhawm txwv.
Nyob rau hauv qhov teeb meem no, lub tuam txhab tsim khoom siv khoom kim heev Horizon Display Solutions hauv Swiss tau ua rau muaj kev cuam tshuam hauv kev lag luam nrog kev tso tawm nws cov khoom tshiab tshaj plaws, Atelier Series watch display stands, ib kab tsim los sib xyaw ua ke cov khoom siv ua haujlwm nrog kev zoo nkauj zoo li tsev khaws puav pheej. Tshaj tawm ntawm Baselworld Watch thiab Jewellery Show txhua xyoo thaum Lub Peb Hlis 2024, Atelier Series tau sai sai los ua kev sib tham ntawm cov voj voog horology, tau txais kev qhuas los ntawm cov thawj coj ntawm hom, cov neeg sau, thiab cov neeg tsim khoom muag rau nws txoj kev saib xyuas cov ntsiab lus thiab kev cog lus los khaws cia qhov tseeb ntawm cov sijhawm uas nws muaj.
Tau ntau xyoo lawm, cov rooj tso saib moos feem ntau raug saib ua qhov tsis tseem ceeb - cov rooj tuav yooj yim uas tsim los rau kev muag khoom lossis khaws cia. Tab sis thaum lub khw muag khoom kim heev tau hloov mus rau kev muag khoom thiab kev paub txog cov neeg sau khoom, lub luag haujlwm ntawm lub rooj tso saib moos tau hloov pauv ntau heev. Cov rooj tso saib moos niaj hnub no yuav tsum ua kom tau raws li peb yam kev xav tau: tiv thaiv lub moos ntawm kev puas tsuaj rau lub cev thiab kev puas tsuaj rau ib puag ncig, qhia txog nws cov qauv tsim rau cov neeg yuav khoom lossis cov neeg nyiam, thiab sib haum nrog lub npe ntawm lub moos uas nws qhia.
Horizon's Atelier Series hais txog peb lub hauv paus nrog kev tsim kho tshiab thiab kev ua tes ua tes. Txhua lub rooj sawv ntsug yog tsim los ntawm lub hauv paus ntawm cov ntoo walnut dub lossis Italian marble uas tau los ntawm kev ruaj khov, xaiv rau lawv qhov ruaj khov thiab muaj peev xwm los ua kom tiav cov xim hlau ntawm cov moos zoo nkauj yam tsis muaj kev cuam tshuam rau lawv. Cov ntsiab lus sib cuag ntawm lub moos thiab lub rooj sawv ntsug yog lined nrog ultra-soft, hypoallergenic microfiber tawv - xa tuaj ntawm tsev neeg lub tsev tannery hauv Tuscany - uas tiv thaiv kev khawb ntawm cov rooj zaum moos thiab cov hlua tes thaum muab kev tuav ruaj ntseg, tsis plam.
Qhov ua rau Atelier Series txawv ntawm lwm cov neeg sib tw yog nws lub kaw lus tswj ib puag ncig, uas tsis tshua pom muaj nyob rau hauv cov khoom siv saib xyuas lub moos rau cov neeg siv khoom lossis cov khw muag khoom. Lub tshuab dehumidifier me me, ntsiag to, zais rau hauv lub hauv paus ntawm lub rooj sawv, tswj tau qib av noo ntawm 45-50% - qhov ntau yam zoo tshaj plaws rau kev khaws cov khoom siv ntawm lub moos, cov hlua tawv, thiab cov khoom siv hlau. Qhov no yog qhov hloov pauv rau cov neeg sau khoom hauv cov huab cua noo, qhov twg av noo tuaj yeem ua rau xeb ntawm cov iav saib lossis cov hlua tawv tawg ua ntej lub sijhawm, thiab rau cov khw muag khoom uas tso saib cov moos rau ntau teev yam tsis muaj kev tswj huab cua ntawm lub txee siab.
"Peb siv sijhawm ntau tshaj 18 lub hlis los tshawb nrhiav qhov tsis zoo ntawm cov moos kim heev hauv cov chaw tso saib," Clara Voss, tus thawj coj tsim qauv ntawm Horizon, tau hais hauv kev xam phaj tshwj xeeb nrog peb cov ntawv xov xwm. "Tus nqi ntawm lub moos tsis yog nyob rau hauv nws txoj kev txav mus los lossis cov ntaub ntawv xwb; nws nyob rau hauv nws lub neej ntev thiab kev zoo nkauj. Atelier Series tau tsim los ua tus saib xyuas tus nqi ntawd, tsis yog tus tuav xwb. Lub kaw lus tswj av noo yog ib qho lus teb rau cov lus tawm tswv yim los ntawm cov neeg sau khoom uas tau hais rau peb tias lawv cov khoom muaj nqis tshaj plaws tau raug kev puas tsuaj los ntawm ib puag ncig thaum tso rau ntawm cov rooj sawv ntsug ib txwm muaj."
Cov koob no kuj muaj teeb pom kev zoo LED uas koj tuaj yeem hloov kho tau, nrog rau qhov kaj thiab qhov kub ntawm cov xim uas koj tuaj yeem tswj tau los ntawm lub xov tooj ntse app. Cov teeb tau teeb tsa los qhia txog lub moos lub ntsej muag, siv lead ua, thiab cov ntsiab lus ntawm lub thawv yam tsis muaj teeb ci ntsa iab lossis kev cuam tshuam - qhov kev tsis txaus siab feem ntau nrog cov khoom muag khoom feem ntau uas feem ntau ntxuav cov ntsiab lus me me ntawm lub moos tsim. Rau cov hom lag luam uas tuav cov xwm txheej pop-up lossis kev saib tus kheej, lub peev xwm los sib txuas cov teeb pom kev zoo hla ntau lub rooj muag khoom tsim kom muaj kev sib koom ua ke, kev ua yeeb yam uas ua rau cov neeg siv khoom muaj kev paub zoo dua.
Ua kom tau raws li qhov xav tau ntawm Kev Lag Luam Muaj Ntau Yam
Lub ntiaj tebsaib zaubcov khoom sivkev lag luam sawv ntsugTsis yog ib qho xwb; nws muab kev pabcuam rau peb pawg sib txawv: cov khw muag khoom kim heev, cov neeg sau khoom ntiag tug, thiab cov pab pawg lag luam hom (rau cov xwm txheej thiab cov khoom tso tawm). Txhua pawg muaj cov kev xav tau tshwj xeeb, thiab Horizon tau tsim Atelier Series los pabcuam peb pawg no kom zoo.
1.Rau cov khw muag khoom kim heev, qhov chaw feem ntau yog qhov tseem ceeb, thiab Atelier Series tus qauv tsim modular tso cai rau kev teeb tsa thiab pawg ntawm cov rooj muag khoom kom ua kom qhov chaw ntawm lub txee ntau tshaj plaws yam tsis muaj kev cuam tshuam rau qhov zoo nkauj. Cov kev xaiv hauv qab marble yog qhov nrov tshwj xeeb nrog cov khw muag khoom kim heev, vim tias lawv phim nrog cov qauv tsim sab hauv minimalist, upscale ntawm cov khw muag khoom xws li Rolex, Patek Philippe, thiab Audemars Piguet. Cov khw muag khoom kuj tau txais txiaj ntsig los ntawm tus qauv tsim uas tsis tas yuav saib xyuas ntau - lub dehumidifier module tsuas yog xav tau kev pabcuam ib zaug txhua ob xyoos, thiab cov tawv microfiber yooj yim hloov pauv, txo cov nqi kho mus sij hawm ntev.
2. Lub sijhawm no, cov neeg sau khoom ntiag tug tab tom nrhiav kev daws teeb meem uas siv tau ua khoom dai hauv tsev. Atelier Series tus qauv zoo nkauj thiab tsis hnyav txhais tau tias nws tuaj yeem tso rau ntawm lub rooj lossis txee ntawm tus neeg sau khoom ua ib daim duab kos duab, tsis yog ib qho cuab yeej khaws khoom zoo li kev lag luam. Cov qauv ntoo walnut, nrog lawv cov ntoo ntuj thiab cov kab zoo nkauj, tau dhau los ua qhov nyiam ntawm cov neeg sau khoom uas muab qhov tseem ceeb ntawm kev siv tau zoo thiab kev tsim sab hauv. Ntau tus neeg sau khoom kuj xaiv qhov kev pabcuam kos duab tshwj xeeb uas Horizon muab, uas tso cai rau lawv ntxiv lub npe qauv ntawm lub moos, hnub yuav khoom, lossis tus kheej monogram rau ntawm lub hauv paus ntawm lub rooj sawv, hloov nws mus rau hauv ib qho khoom plig tshwj xeeb uas ua kom tiav lub moos.
3. Rau cov pab pawg lag luam hom, Atelier Series qhov yooj yim nqa thiab hloov pauv tau yog cov ntsiab lus tseem ceeb rau kev muag khoom. Cov rooj sawv ntsug tsis hnyav (cov qauv marble tsuas yog 3.2 kg, thaum cov qauv walnut yog 1.8 kg) thiab tuaj nrog cov hnab nqa khoom uas haum rau koj, ua rau lawv zoo tagnrho rau cov xwm txheej pop-up, kev nthuav qhia kev lag luam, thiab kev saib cov neeg siv khoom ntiag tug. Cov teeb pom kev zoo thiab av noo uas tswj los ntawm app tuaj yeem ua ntej programmed rau ntau qhov chaw sib txawv, kom ntseeg tau tias cov moos tau tso tawm zoo tshaj plaws txawm tias qhov xwm txheej ntawd nyob hauv qhov chaw qhuav lossis lub nroog ntug dej hiav txwv uas muaj av noo.
Nyob rau hauv ib qho kev tshawb fawb tsis ntev los no, lub npe nrov Omega siv 24 Atelier Series sawv rau nws xyoo 2024 Seamaster sau tso tawm hauv Dubai, lub nroog uas paub txog nws cov av noo siab thiab lub hnub ci ntsa iab. Lub tshuab tswj av noo ntawm lub sawv tiv thaiv cov moos los ntawm kev puas tsuaj los ntawm av noo, thaum lub teeb LED hloov kho tau txiav los ntawm qhov chaw ci ntsa iab kom pom tseeb Seamaster lub ntsej muag xiav thiab lub bezel ceramic. Tus thawj coj kev lag luam hauv cheeb tsam ntawm Omega, Karim Al Farsi, tau tshaj tawm tias muaj kev nce 22% ntawm cov neeg siv khoom koom nrog cov moos piv rau cov kev tso tawm yav dhau los siv cov zaub txheem, nrog rau ntau tus neeg siv khoom muaj nqis siab tau hais txog kev saib xyuas thiab kev saib xyuas cov ntsiab lus hauv qhov kev tso saib ua ib qho tseem ceeb hauv lawv cov kev txiav txim siab yuav khoom.
Kev Ruaj Ntseg thiab Kev Nrhiav Khoom Ncaj Ncees: Lub Ntsiab Lus Tseem Ceeb ntawm Hom Lag Luam
Nyob rau lub sijhawm uas cov neeg siv khoom thiab cov lag luam ib yam nkaus muab qhov tseem ceeb rau kev ruaj khov, Horizon tau muab cov kev coj ua zoo rau hauv txhua theem ntawm Atelier Series 'kev tsim khoom. Cov txiv ntoo dub siv hauv cov rooj muag khoom yog los ntawm cov hav zoov FSC-certified hauv Pacific Northwest ntawm Tebchaws Meskas, qhov chaw txiav ntoo raug tswj hwm kom ntseeg tau tias rov cog ntoo dua thiab khaws cia qhov chaw nyob. Cov pob zeb Italian yog rho los ntawm lub chaw hauv Carrara uas siv cov tshuab hluav taws xob los txo cov pa roj carbon, thiab txhua lub ntim rau Atelier Series yog ua los ntawm 100% cov ntawv rov ua dua tshiab uas tsis muaj cov khoom yas.
Horizon kuj tau koom tes nrog Swiss Watch Conservation Foundation (SWCF), pub 2% ntawm tag nrho cov nyiaj muag tau los ntawm Atelier Series los pab nyiaj rau cov kev pab cuam uas kho cov moos qub thiab txhawb nqa kev cob qhia rau cov tub ntxhais hluas ua moos. Qhov kev cog lus no los pab rov qab tau cuam tshuam nrog cov neeg sau thiab cov hom lag luam uas paub txog ib puag ncig, ntau tus ntawm lawv tab tom muab qhov tseem ceeb rau kev koom tes nrog cov tuam txhab tsim khoom siv uas ua raws li lawv lub hom phiaj kev ruaj khov.
"Kev ruaj khov tsis yog lo lus lag luam rau peb; nws yog lub luag haujlwm," Markus Berger, CEO ntawm Horizon hais. "Kev lag luam khoom kim heev muaj lub luag haujlwm tshwj xeeb los khaws cov khoom siv tes ua thiab cov khoom siv ntuj tsim, vim peb cov khoom muaj hauv paus hauv ob qho tib si. Los ntawm kev siv ntoo FSC, cov ntaub ntawv qis-emission, thiab txhawb nqa kev txuag lub moos, peb tab tom khi Atelier Series rau lub hom phiaj loj dua ntawm kev tiv thaiv cov cuab yeej cuab tam ntawm horology rau cov tiam tom ntej."
Kev Lag Luam Teb thiab Kev Pom Kev Lag Luam
Qhov kev tso tawm ntawm Atelier Series tau ua rau muaj kev kub ntxhov loj heev hauv cov khw muag khoom siv horology thiab cov khw muag khoom kim heev, nrog rau kev muag khoom thaum ntxov tshaj qhov Horizon kwv yees los ntawm 35% hauv peb lub hlis thawj zaug ntawm xyoo 2024. Cov khw muag khoom hauv Asia thiab Middle East, ob lub khw muag khoom loj hlob sai tshaj plaws rau cov watches kim heev, tau yog cov neeg siv khoom zoo siab tshaj plaws, nrog rau ntau lub khw loj tso cov xaj loj los hloov lawv cov zaub qub ua ntej lub caij so 2024.
Cov kws tshuaj ntsuam kev lag luam kwv yees tias qhov kev tsom mus rau cov khoom siv saib xyuas tshwj xeeb, cov khoom siv thev naus laus zis siab yuav txuas ntxiv loj hlob hauv xyoo tom ntej, tsav los ntawm ob qho tseem ceeb: tus nqi nce ntawm cov moos vintage (kev lag luam saib xyuas vintage thoob ntiaj teb kwv yees tias yuav ncav cuag $ 15 billion los ntawm 2027, raws li Vintage Watch Collectors Association) thiab qhov kev thov rau kev muag khoom hauv kev paub dhau los hauv kev coj cwj pwm ntawm cov neeg siv khoom tom qab muaj kev sib kis. Thaum cov neeg sau khoom nqis peev ntau dua rau cov khoom tsis tshua muaj nqi siab, lawv yuav nrhiav cov kev daws teeb meem tso saib uas muab tib theem kev tiv thaiv zoo li lub tsev khaws khoom, thaum cov khw muag khoom yuav xav tau cov khoom tso saib uas tsim cov sijhawm nco qab, Instagram-tsim nyog kom nyiam cov neeg yuav khoom hauv khw hauv lub ntiaj teb digital nce ntxiv.
"Txoj kab ntawm 'kev cia khoom' thiab 'kev tso saib' rau cov moos kim heev tsis meej," Thomas Rein, tus kws tshuaj ntsuam xyuas laus ntawm HAIR hais. "Cov neeg sau khoom tsis xav khaws lawv cov moos xauv rau hauv lub thawv nyab xeeb lawm; lawv xav txaus siab rau lawv pom, thiab cov khw muag khoom xav hloov cov zaub rau hauv cov cuab yeej piav dab neeg. Cov khoom zoo li Atelier Series uas sib xyaw kev tiv thaiv, kev zoo nkauj, thiab thev naus laus zis tau zoo meej rau kev siv qhov kev hloov pauv no. Peb xav tias qhov khoom kim heev ntawm kev ua lag luam sawv ntsug saib yuav tshaj qhov kev loj hlob ntawm kev ua lag luam tag nrho los ntawm 2-3 feem pua ntawm tsib xyoos tom ntej."
Rau cov chaw tsim khoom me me hauv qhov chaw no, qhov kev vam meej ntawm Atelier Series tau teeb tsa ib txoj kab tshiab rau kev tsim kho tshiab, yuam cov neeg sib tw kom nqis peev rau cov yam ntxwv tshwj xeeb es tsis txhob cia siab rau cov qauv tsim dav dav. Qee lub npe lag luam twb tau tshaj tawm cov phiaj xwm los koom ua ke kev tswj hwm huab cua lossis teeb pom kev zoo hloov kho tau rau hauv lawv cov kab khoom xyoo 2025, qhia txog kev hloov pauv dav dua hauv kev lag luam mus rau kev ua haujlwm ntau dua, cov zaub tso saib rau cov neeg siv khoom.
Yav Tom Ntej ntawm Cov Khoom Siv Saib Xyuas: Kev Sib Koom Tes ntawm thev naus laus zis thiab kev ua tes ua taw
Thaum Horizon npaj yuav nthuav dav Atelier Series nrog cov kab tshiab ntawm cov rooj muag khoom yooj yim mus ncig (tsom rau cov neeg sau khoom uas feem ntau caij dav hlau uas xav tso saib lawv cov moos hauv chav tsev so lossis cov dav hlau ntiag tug), lub tuam txhab kuj tab tom tshawb nrhiav kev koom tes nrog cov hom lag luam hauv tsev ntse los koom ua ke cov rooj muag khoom rau hauv cov tshuab automation hauv tsev. Xav txog lub rooj muag khoom uas sib txuas nrog lub tsev tswj huab cua, kho nws lub teeb raws li lub sijhawm ntawm hnub, thiab xa kev ceeb toom rau tus neeg sau khoom lub xov tooj yog tias qib av noo nce siab tshaj qhov zoo tshaj plaws - qhov no yog yav tom ntej uas Horizon tab tom ua haujlwm rau.
Voss tau hais txog cov kev txhim kho no hauv peb qhov kev xam phaj, sau tseg tias "qhov ciam teb tom ntej rau cov khoom siv saib xyuas yog kev sib txuas. Cov neeg sau khoom xav saib xyuas lawv cov khoom siv saib xyuas deb, thiab cov hom lag luam xav tsim cov kev paub tsis muaj kev sib txuas uas txuas lub cev thiab digital. Atelier Series tsuas yog thawj kauj ruam hauv txoj kev taug kev ntawd."
Rau cov neeg nyiam saib cov moos kim heev, kev hloov pauv ntawm lub rooj tso saib yog ib qho pov thawj rau kev cog lus ntawm kev lag luam los hwm kev kos duab ntawm horology. Lub moos yog qhov kawg ntawm ntau pua xyoo ntawm kev tsim kho thiab kev tsim qauv; lub rooj tso saib uas tuav nws yuav tsum tsis txhob xav ntau dhau. Raws li Atelier Series qhia tau hais tias, cov khoom tso saib moos zoo tshaj plaws tsis yog cov khoom siv xwb - lawv yog cov txuas ntxiv ntawm lub moos nws tus kheej, cov neeg saib xyuas nws cov cuab yeej cuab tam, thiab cov neeg koom tes hauv kev khaws cia nws qhov zoo nkauj rau ntau tiam neeg tom ntej.
Hauv kev ua lag luam uas txhua yam me me tseem ceeb, qhovsaib zaub sawv ntsugcov khoom sivtau tawm ntawm qhov ntxoov ntxoo los ua ib feem tseem ceeb ntawm lub ecosystem horology khoom kim heev. Thiab nrog cov neeg tsim kho tshiab zoo li Horizon ua tus thawj coj, yav tom ntej ntawm kev nthuav qhia saib yog ci dua, ua haujlwm tau zoo dua, thiab sib haum xeeb nrog cov nqi ntawm cov sijhawm uas nws qhia dua li yav dhau los.
Lub sijhawm tshaj tawm: Lub Kaum Ob Hlis-16-2025
